At Friendly, they put ethics before profits underpins everything there. That’s why their products aren’t just vegan, or cruelty-free, or made by people paid a living wage, without using plastic, parabens, SLS phthalates or triclosan. They’re all of these things. Sure, they could make more money doing things less ethically, but all they ever really wanted to make was a difference. Thanks for caring.
For soaps this ethical they use a cold-process method handed down through generations of makers. It creates no by-products and relies on old-fashioned elbow grease, with every bar poured, cut and packed by hand, right in Yorkshire. The soap is biodegradable too, so it’s better for the planet even once you’ve used it. Their recycled and recyclable packaging is just them being sticklers.